I mentioned in an earlier post that Android from Google had become the dominant system in the smartphone market, replacing Apple, just like Microsoft did in the desktop market in the 1990’s … these are the main systems by % of global sales on handsets. …
The one to watch is Microsoft. This might seem a strange to say about that company because although they dominated the desktop market since the 1990s they fared poorly in the two new emerging markets – first the internet and now smartphones and tablets. However that might be about to change for 2 reasons –
1. Microsoft have just bought Nokia and its range of classy Lumia handsets
2. A great feature of the early iPhone was that it integrated with other Apple kit. Clever and convenient, but who has a Apple computer ? they make up only 5% of the desktop market. For a windows phone however, its different story. Google have got 75% of the smartphone market, but Microsoft have 91% of the desktop market. A smart new phone that seamlessly integrates with a computer … or tablet … running windows.
They cant beat Google – Android sells because it cheap and simple, but they can easily overtake iOS.
And wouldn’t that be an irony – if Microsoft became the new Apple for smartphones 😉